WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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Hilfiger Prevails in EU Trade Mark Clash
The EUIPO’s Opposition Division has sided with Tommy Hilfiger, blocking attempt to register the mark TOM.NY UNDERWEAR across the EU. In a ruling delivered on 27 August 2025, the panel found that the contested sign bore too close a resemblance to Hilfiger’s existing 'TOMMY' word mark, particularly for identical goods in Class 25 such as underwear. Assessors noted that the contested brand’s distinguishing elements—such as 'NY', the dot, and the term "underwear" — lacked distinctiveness and did little to dispel the risk of consumer confusion. The Division concluded that English-speaking consumers, at minimum, would likely assume an economic link between the two brands. Following visualisation shows detailed information on the rejected trade mark.
01/09/2025
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Haribo Moves to Quash Indian 'Hari:Bol' Trademark in US
German confectionery heavyweight Haribo has lodged an opposition in the United States against Indian firm Hari Haribol Dairy Products, challenging its mark 'HARI:BOL PURE FOOD FOR THE SOUL', which had been filed across a wide array of dairy, grain and packaged food categories. Haribo contends that the contested brand is close to its own world-famous HARIBO trademark, risking consumer confusion and brand dilution. The strength of the opposition was such that the application was almost immediately placed into cancellation pending status, signalling a decisive early blow for the claimant. Following visualisation shows HARI:BOL PURE FOOD FOR THE SOUL currently in cancellation-pending status, underscoring the precarious standing of the challenged application.
28/08/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
26/08/2025