WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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Samsung Loses UK Trade Mark Battle Over 'Samsung Gauss'
In a ruling under the UK Trade Marks Act 1994, the UK Intellectual Property Office has declared Samsung Electronics’ 'Samsung Gauss' registration in Classes 9 and 42 invalid following a challenge by Huawei Technologies. The dispute centred on Huawei’s earlier "Gauss" trade marks, covering software, cloud computing, and related services, with the tribunal finding the contested goods and services identical and the marks sharing a highly distinctive common element. While direct confusion was dismissed due to noticeable visual and aural differences, the hearing officer concluded that the "Gauss" element retained independent distinctiveness, creating a likelihood of indirect confusion whereby consumers might perceive Samsung’s mark as a sub-brand or brand extension of Huawei’s.
11/08/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
06/08/2025
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Mistral AI Secures Domain Victory as It Tightens Grip on Europe’s AI Landscape
Mistral AI, the Paris-based generative AI pioneer, has won a WIPO ruling ordering the transfer of the domain <mistral-ai.org>, after a U.S.- based registrant was found to have registered and used it in bad faith. The decision, delivered on 10 July 2025, confirmed that the disputed domain was confusingly similar to Mistral’s registered EUIPO and WIPO trademarks. The case comes as Mistral, founded in 2023 by former Meta and DeepMind researchers, cements its position as Europe’s flagship AI player, with a valuation exceeding $6 billion following a $500 million funding round in 2024. Known for championing open-source large language models such as NeMo12b and MML2 — praised for efficiency and multilingual capabilities — Mistral has capitalised on regulatory headwinds that saw Apple and Meta restrict AI model access in the EU, leaving the French firm with fewer competitors in a market of 450 million users.
31/07/2025