WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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Ferrero Nears $3 Billion Buyout of WK Kellogg in Transatlantic Consumer Brand Shake-up
In a transatlantic manoeuvre that could reshape the breakfast aisle, Italian confectionery titan Ferrero is on the cusp of acquiring cereal giant WK Kellogg for around $3 billion, marking its latest foray into the US market. The deal—expected to close imminently barring any last-minute snags—would unite Ferrero’s chocolate empire, which includes Nutella, Kinder, and Butterfinger, with WK Kellogg’s storied cereal portfolio, spanning Froot Loops, Rice Krispies, and Frosted Flakes. Ferrero, now the world’s third-largest chocolate maker, has been strategically expanding through U.S. acquisitions, including Blue Bunny maker Wells Enterprises and Nestlé’s U.S. chocolate business. Meanwhile, WK Kellogg, spun off from its parent Kellogg Company two years ago, carries a legacy dating back to 1894 but faces headwinds from shifting dietary habits and scrutiny over artificial food dyes. The acquisition signals how legacy food brands are repositioning to navigate evolving consumer preferences and a highly competitive snacking landscape, echoing recent M&A waves from Mars, PepsiCo, and Hershey. Following tag cloud shows list of Ferrero trademarks filed in Italy in 2025.
10/07/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
09/07/2025
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L’Oréal Reclaims Domain Names as Beauty Titan Tightens Grip on Global Branding
L’Oréal, the world’s leading cosmetics powerhouse with a 2023 revenue surpassing $44.5 billion, has secured a win at WIPO against a group of respondents operating gambling sites under domain names mimicking its Lancôme brand. The WIPO panel concluded that nine domains incorporating 'Lancome' and betting-related language were registered in bad faith, capitalising on the prestige of L’Oréal’s trademarks. This ruling reinforces L’Oréal’s strategy to protect its vast intellectual property assets, complementing its €1.35 billion R&D spend and ongoing portfolio of over 30 brands, including landmark acquisitions like Aesop and recent beauty tech innovations in AI and AR. Following table shows the disputed domains with their dates of registration.
07/07/2025