WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
10/10/2025
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Tommy Hilfiger Wins WIPO Battle Over Domain Name Imitators
Tommy Hilfiger Licensing LLC, a subsidiary of PVH Corporation, secured a victory at the WIPO Arbitration and Mediation Center after an administrative panel ordered the transfer of nine domain names incorporating the fashion house’s trademark to the company. The domains — which included addresses such as tommyhilfigerpants.com and tommyhilfigerracist.com — had been registered simultaneously in July 2025 by entities using pinyin-style pseudonyms and inactive websites. The panel found that the domains were "confusingly similar" to the TOMMY HILFIGER mark and had been registered in bad faith, pointing to their opportunistic targeting of a globally recognised brand. Respondents failed to mount a defence, further reinforcing the ruling in favour of the complainant. The case underscores PVH Corporation’s ongoing enforcement of its intellectual property portfolio, which includes Calvin Klein and Tommy Hilfiger — brands that, despite pandemic-era setbacks, remain among the most recognisable names in global fashion.
08/10/2025
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Beiersdorf Targets 'NIVEUS' Trademark in US Dispute
Beiersdorf AG, the Hamburg-based powerhouse behind Nivea, has launched a trademark opposition in the United States against Ziffy Smiles’ application for'NIVEUS', a teeth-whitening kit brand it claims too closely mirrors its iconic portfolio, including 'NIVEA' and 'NIVEA MEN SENSITIVE CALM'. The move underscores the company’s fierce defence of a brand that has become a European household staple and one of the world’s most valuable skincare names. Beiersdorf, which reported €9.9 billion in revenue in 2024, derives much of its strength from Europe, where Nivea dominates a cosmetics market in which skincare alone commands roughly 40 per cent of sales. The company, still under the control of the Maxingvest Group, has evolved from Paul Beiersdorf’s 19th-century medical plaster business into a global consumer goods giant, employing over 22,000 people and running not only personal care divisions but also adhesive technologies through its tesa subsidiary. Nivea’s prominence—valued at €6.12 million in 2024 and ranking as Europe’s top health and beauty brand—makes the challenge to “NIVEUS” more than a legal technicality; it is a strategic stand to preserve the integrity of a name that underpins Beiersdorf’s global dominance.
02/10/2025