WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
29/08/2025
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Hertz Blocks Rival’s 'Firefly' Trademark in Europe
The EUIPO has sided with Hertz System Inc. in its opposition to Portuguese company Thowra’s attempt to register a figurative mark incorporating the word Firefly for vehicle rental services. The Office found the contested application created a high likelihood of confusion with Hertz’s earlier FIREFLY word mark, already protected across the EU, given the identical nature of the services and the strong visual and aural overlap. While Thowra’s version included stylised elements, examiners stressed that consumers typically identify brands by their verbal components, meaning the resemblance was sufficient to suggest an economic link between the two. The decision results in the rejection of the application for all contested services. Following chart shows the share of vehicle rental service trademarks filed in the EUIPO by country of origin, placing this dispute within the wider context of international brand competition in the mobility sector.
26/08/2025
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BYD Expands European Trademark Portfolio Amid Global Push
Chinese electric vehicle giant BYD has filed new trademarks — N8L, N8 and U8L — in August 2025 across Europe, the UK, Iceland and Norway, spanning automobiles, lorries, electric motors, autonomous vehicles and related automotive components. The registrations, accompanied by figurative variants, highlight the group’s intensifying drive to entrench its brand presence in key Western markets as competition in the EV sector accelerates. Founded in Shenzhen in 1995 and now active in more than 50 countries, BYD has transformed from a battery manufacturer into a global leader in clean mobility and renewable energy, armed with over 30,000 domestic patents and more than 5,500 internationally. Backed by record R&D spending of 54 billion yuan in 2023, which helped push revenues past 700 billion yuan, the company continues to intertwine intellectual property protection with its expansion strategy. Following table shows trademarks filed by BYD in August 2025 across specific jurisdictions, detailing the related classes and filing dates.
22/08/2025