WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
30/10/2025
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Nike Triumphs in EUIPO Case Protecting Its Swoosh Against Chinese Rival
The EUIPO has ruled in favour of Nike in a trademark dispute against China’s Quanzhou Suhan Trading Co., rejecting the latter’s application for a curved 'Rane Sports' logo deemed to exploit the reputation of Nike’s world-famous Swoosh. The opposition division found that even though the designs were oriented in opposite directions, the similarity of their abstract curved shapes and the identity of goods — notably clothing, footwear, and headgear — could mislead consumers and unfairly benefit from Nike’s global prestige. Nike’s evidence, including Interbrand and Kantar rankings, athlete endorsements by Cristiano Ronaldo and Serena Williams, and sales data across Europe, demonstrated that the Swoosh enjoys an "exceptionally strong reputation". The ruling, which applies under Article 8(5) EUTMR, reinforces EUIPO’s consistent protection of marks with global recognition, affirming Nike’s dominance in the sportswear sector and the enduring legal power of its minimalist logo.
28/10/2025
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Instagram Wins WIPO Battle Over 'Buy Followers' Domain Network
Instagram has prevailed in a WIPO arbitration case against a UK-based registrant who owned 15 domain names such as buyinstagramfollowersbrazil.com and buykoreaninstagramfollowers.com, which were found to exploit the platform’s global brand. The panel ruled that the domains, registered in early 2025, were "confusingly similar" to Instagram’s trademark and constituted bad-faith use aimed at profiting from the social network’s reputation. The decision orders all domains transferred to Instagram’s control. The ruling reinforces Meta’s aggressive stance against digital impersonation and brand abuse as Instagram continues to dominate the social media landscape, boasting over two billion monthly users globally. Despite competition from TikTok, the platform remains a cornerstone for advertisers and creators—though it still faces scrutiny over data privacy and youth engagement across the EU and UK.
24/10/2025