WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Mars Doubles Down on EU with Fresh €1 Billion Pledge Amid Regulatory Scrutiny
In a demonstration of strategic commitment to the European market, American confectionery heavyweight Mars Inc. has pledged an additional €1 billion towards innovation and production within the EU, reinforcing the €1.5 billion already invested over the past five years. The company, which owns popular brands such as Snickers, Twix, M&M’s, and Ben’s Original, operates 24 factories across ten EU countries and employs 25,000 people. “We believe in Europe,” said CFO Claus Aagaard, stressing that the capital injection is designed to drive growth and bolster the resilience of its regional operations. This financial vote of confidence comes as Mars navigates regulatory headwinds, with the European Commission scrutinising its $36 billion acquisition of US-based Kellanova—owner of Pringles—over potential competition concerns, despite US regulatory approval. As part of its broader expansion strategy, Mars has also been actively filing new trademark applications across the EU, indicating plans for brand diversification and market positioning. The following tag cloud visualises the range of trademarks submitted since January 2025, including the associated Nice classes.
19/09/2025
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Intuit Defends QuickBooks Brand in EU Trade Mark Battle
Financial software giant Intuit has reinforced its growing SaaS empire with a legal win at the EUIPO, where it successfully opposed Austria’s bid to register 'QuickBon' for software. The panel ruled that the contested mark was too close to Intuit’s flagship QuickBooks, noting identical goods in Class 9, strong aural resemblance, and consumers’ tendency to focus on the beginning of marks. The ruling comes as Intuit doubles down on cloud-based services such as QuickBooks Online and TurboTax Online, expands through high-profile acquisitions like Mailchimp and Credit Karma, and prepares to deploy its generative AI-powered Intuit Assistant—moves that position the California firm as a heavyweight in the transatlantic fintech race. Following chart shows the number of SaaS-related trademarks filed in EUIPO from 2020 until mid-September 2025.
16/09/2025
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EUIPO Rejects Cafento’s Opposition to Lite Tea’s Mark
The EU Intellectual Property Office has dismissed Spanish coffee group Cafento’s challenge to Lite Tea Global Corporation’s EU trade mark application for a figurative sign covering tea, coffee, confectionery, and related hospitality services. Cafento relied on its earlier Spanish mark 'Capuchinos', but while evidence of use for coffee and sugar was accepted, the Opposition Division concluded that the term lacked distinctiveness for those goods, being perceived as descriptive of a type of coffee drink. Comparing 'Capuchinos' with Lite Tea’s 'Chappuccino' mark, examiners found only limited visual similarity, minimal phonetic overlap, and weak conceptual connection. Given the low inherent distinctiveness of Cafento’s mark, even the presumption of identical goods and services was insufficient to establish a likelihood of confusion. Following tag cloud shows trademark name patterns for cappuccino-related trademarks worldwide in 2025.
12/09/2025