WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Cleo’s $250m Milestone Fuels IPO Ambitions as UK Fintech Tightens Grip on Europe
Cleo, the UK-based AI-driven money app, has surged past $250 million in annual recurring revenue, with CEO Barney Hussey-Yeo hinting that $500 million is within reach as the company prepares for a potential IPO—likely in New York, though London remains in contention. The fintech, which helps Gen Z users build credit and manage finances through a chatbot, reported record 2024 results: $136 million in revenue—up 106% year-on-year—743,000 subscribers, and pre-tax losses slashed to just $0.7 million from $16 million the year before. Its rise underscores the UK’s dominance in Europe’s fintech ecosystem, home to over 3,300 firms and four of the continent’s five largest unicorns. With digital banks like Revolut, Monzo and Starling reshaping the landscape through low fees, app-first services and open banking innovation, the sector continues to outpace much of Europe. The UK now accounts for nearly a quarter of global open banking transactions, and with AI investment accelerating, Cleo’s trajectory embodies both the sector’s disruptive force and its future growth potential. The following chart shows the number of fintech-related trademarks filed in the UK.
30/07/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
28/07/2025
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EUIPO Rejects Trump Media’s Attempt to Cancel ‘Truth Social’ Trade Mark in Europe
The EUIPO’s Cancellation Division has dismissed an invalidity request brought by Trump Media & Technology Group against an EU trade mark registration for 'Truth Social', owned by a Luxembourg-based individual. The application, filed in April 2024, alleged bad faith in the registration process, referencing prior use and global publicity of the Trump-affiliated TRUTH Social platform. However, the Office ruled the claim entirely unsubstantiated, citing the applicant’s failure to submit any supporting evidence — such as trade mark filings, media reports, or correspondence — to validate its assertions. While the applicant alleged opportunistic conduct and lack of intent to use the mark by the registrant, the panel found no objective proof of dishonest intent at the time of filing. The following visualisation shows the opposed and ultimately upheld 'Truth Social' EU trade mark, highlighting key procedural and registrational details.
24/07/2025