News

• An update to our trademark report is now available

    To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
  
  
  

  23/06/2025

• Netflix Rewrites the Script on Broadcasting with TF1 Partnership and New 'OASIS' Trademark

  
  
  
  Netflix has taken a step further into traditional broadcasting territory, partnering with French commercial network TF1 to stream all five of its linear channels and over 30,000 hours of on-demand content—including live sports, reality hits like The Voice, and popular dramas—directly on the Netflix platform. This shift reflects a growing convergence between legacy broadcasters and dominant streamers, as TF1, grappling with declining audiences and the limits of its standalone digital platforms, taps into Netflix’s global reach and evolving ad-supported model. The partnership is a strategic pivot for both parties: Netflix gains access to a broader range of live and localised content, while TF1 ensures continued visibility in an increasingly streaming-first media landscape. In parallel, Netflix has filed an EU trademark for OASIS, tied to a forthcoming dramatic television series and associated digital media, reinforcing its ambitions to dominate not just how people stream, but what they stream. The implications are clear—Netflix is no longer merely competing with broadcasters; it’s becoming one. As this hybrid model rolls out, industry players from Disney to Amazon may be forced to reconsider their positions in a rapidly redefined television ecosystem. The following chart illustrates the number of paid Netflix subscribers worldwide in 2024, broken down by region.
  
  

  
  

  19/06/2025

• Paris Proliferates in 2025 Trademark Filings, with 'Maison' Leading the Lexical Pack

  
  
  
  A review of trademark applications filed between January and June 2025 featuring the keyword 'Paris' reveals a preference for evocative French terminology. Dominating the list is 'maison', underscoring its enduring association with sophistication and heritage, followed by the aspirational 'paradis'. Other commonly paired terms include 'parisien', 'tarte', 'prive', and 'art', painting a vivid semantic landscape steeped in culinary, cultural, and luxury allusions. Additional entries such as 'ecole', 'clinique', 'christian', 'house', 'main', 'week', 'proposal' and 'grand' reflect a broad thematic range from education to fashion. Notably, major players like L’Oréal and Diomost continue to anchor the Paris brand in their intellectual property strategies, leveraging its global cachet to bolster market resonance. Following tag cloud shows list of most used keywords linked to ‘Paris’ trademark naming between January 2025 and June 2025 in French trademarks with Paris origin.
  
  

  
  

  17/06/2025