OUR FOUNDING IDEA

MISSION & VISION

Focus on your  Business while we manage your trademark.

Focus on your Business, while we manage your trademark.

We provide brand owners with the best possible insights into intellectual property. For those seeking a more specific reporting feature, Trademarks Worldwide Ltd offers tools related to trademarks, designs, brands, and associated areas.

Our vision is to apply the latest knowledge and developments in the field of IT to intellectual property. This is how we utilise artificial intelligence and machine learning tools for searching, validation, and verification of brands.

In addition to brands, we also cover and continually expand other areas that are directly or indirectly related to the protection of intellectual property. We foresee these areas converging even further in the future.

Therefore, it is essential to cover them as well.

News

  • An update to our trademark report is now available

      To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.


    14/07/2025

  • Ferrero Nears $3 Billion Buyout of WK Kellogg in Transatlantic Consumer Brand Shake-up


    Ferrero Nears $3 Billion Buyout of WK Kellogg in Transatlantic Consumer Brand Shake-up

    In a transatlantic manoeuvre that could reshape the breakfast aisle, Italian confectionery titan Ferrero is on the cusp of acquiring cereal giant WK Kellogg for around $3 billion, marking its latest foray into the US market. The deal—expected to close imminently barring any last-minute snags—would unite Ferrero’s chocolate empire, which includes Nutella, Kinder, and Butterfinger, with WK Kellogg’s storied cereal portfolio, spanning Froot Loops, Rice Krispies, and Frosted Flakes. Ferrero, now the world’s third-largest chocolate maker, has been strategically expanding through U.S. acquisitions, including Blue Bunny maker Wells Enterprises and Nestlé’s U.S. chocolate business. Meanwhile, WK Kellogg, spun off from its parent Kellogg Company two years ago, carries a legacy dating back to 1894 but faces headwinds from shifting dietary habits and scrutiny over artificial food dyes. The acquisition signals how legacy food brands are repositioning to navigate evolving consumer preferences and a highly competitive snacking landscape, echoing recent M&A waves from Mars, PepsiCo, and Hershey. Following tag cloud shows list of Ferrero trademarks filed in Italy in 2025.


    10/07/2025

  • L’Oréal Reclaims Domain Names as Beauty Titan Tightens Grip on Global Branding


    L’Oréal Reclaims Domain Names as Beauty Titan Tightens Grip on Global Branding

    L’Oréal, the world’s leading cosmetics powerhouse with a 2023 revenue surpassing $44.5 billion, has secured a win at WIPO against a group of respondents operating gambling sites under domain names mimicking its Lancôme brand. The WIPO panel concluded that nine domains incorporating 'Lancome' and betting-related language were registered in bad faith, capitalising on the prestige of L’Oréal’s trademarks. This ruling reinforces L’Oréal’s strategy to protect its vast intellectual property assets, complementing its €1.35 billion R&D spend and ongoing portfolio of over 30 brands, including landmark acquisitions like Aesop and recent beauty tech innovations in AI and AR. Following table shows the disputed domains with their dates of registration.


    07/07/2025