WHAT WE MONITOR
DESIGNS
Overview
An industrial design right is an intellectual property right that protects the visual design of objects. It encompasses the creation of a shape, configuration, or composition of pattern or colour, or a combination of pattern and colour in three-dimensional form that possesses aesthetic value. Our service offers searches and checks for similar design patterns within our database.
FAQ's
This service will be particularly beneficial for design owners and entities planning to register industrial and other designs.
Each design is taxonomized based on Locarno's classification for better registration industrial designs. Our service verifies each new design and its classification and then compares the specific features and characteristics of the design with the customer's design. Automatic verification is performed using Vision ML and looks for elements of similarity between designs. This makes it possible to identify copycats or imitations.
Yes, absolutely. Thanks to this service, you can avoid potential objections in the design registration process. It will help you steer clear of using design features belonging to other industrial design owners.
Machine learning is an application of artificial intelligence (AI) that equips systems with the ability to learn automatically and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programmes that can access data and utilise it to learn independently.
After receiving the reference number, please register on the web portal. Upon successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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WIPO Orders Transfer of Domain in IPSOS Dispute
The World Intellectual Property Organization has ruled in favour of French market research group IPSOS, ordering the transfer of the domain name ipsos-bva.com. The panel found that the domain, registered just one day after IPSOS publicly disclosed exclusive negotiations to acquire rival BVA, was confusingly similar to both firms’ marks and risked internet users into believing an affiliation. As a result, IPSOS secured full control of the contested web address, strengthening its digital presence following the June 2025 completion of its BVA acquisition. Following chart shows the number of French trademarks related to market research filed with INPI each month of 2025.
02/09/2025
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An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
29/08/2025
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Hertz Blocks Rival’s 'Firefly' Trademark in Europe
The EUIPO has sided with Hertz System Inc. in its opposition to Portuguese company Thowra’s attempt to register a figurative mark incorporating the word Firefly for vehicle rental services. The Office found the contested application created a high likelihood of confusion with Hertz’s earlier FIREFLY word mark, already protected across the EU, given the identical nature of the services and the strong visual and aural overlap. While Thowra’s version included stylised elements, examiners stressed that consumers typically identify brands by their verbal components, meaning the resemblance was sufficient to suggest an economic link between the two. The decision results in the rejection of the application for all contested services. Following chart shows the share of vehicle rental service trademarks filed in the EUIPO by country of origin, placing this dispute within the wider context of international brand competition in the mobility sector.
26/08/2025