WHAT WE MONITOR
SOCIAL MEDIA
Overview
In the world of social media, there are more entities functioning as trademarks than there are officially registered trademarks. This makes it nearly impossible for law firms to monitor these areas, such as social media platforms. We provide an online solution to bridge this gap.
FAQ's
The significance of this service arises from the crucial role social media plays in promoting your brand online. Almost every brand has a presence on social networks, which naturally attracts entities that seek to exploit it. It is vital to monitor business accounts with names identical to your brand name. Therefore, this service is essential for all business owners.
This service identifies all business accounts on Facebook, Instagram, and Twitter that contain or have the same name as your brand name.
Absolutely. Even if you are not a brand owner, the reports generated by this service can help you avoid potential issues arising from the impersonation of other brands. We encourage you to try our service by requesting demo access.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
14/07/2025
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Ferrero Nears $3 Billion Buyout of WK Kellogg in Transatlantic Consumer Brand Shake-up
In a transatlantic manoeuvre that could reshape the breakfast aisle, Italian confectionery titan Ferrero is on the cusp of acquiring cereal giant WK Kellogg for around $3 billion, marking its latest foray into the US market. The deal—expected to close imminently barring any last-minute snags—would unite Ferrero’s chocolate empire, which includes Nutella, Kinder, and Butterfinger, with WK Kellogg’s storied cereal portfolio, spanning Froot Loops, Rice Krispies, and Frosted Flakes. Ferrero, now the world’s third-largest chocolate maker, has been strategically expanding through U.S. acquisitions, including Blue Bunny maker Wells Enterprises and Nestlé’s U.S. chocolate business. Meanwhile, WK Kellogg, spun off from its parent Kellogg Company two years ago, carries a legacy dating back to 1894 but faces headwinds from shifting dietary habits and scrutiny over artificial food dyes. The acquisition signals how legacy food brands are repositioning to navigate evolving consumer preferences and a highly competitive snacking landscape, echoing recent M&A waves from Mars, PepsiCo, and Hershey. Following tag cloud shows list of Ferrero trademarks filed in Italy in 2025.
10/07/2025
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L’Oréal Reclaims Domain Names as Beauty Titan Tightens Grip on Global Branding
L’Oréal, the world’s leading cosmetics powerhouse with a 2023 revenue surpassing $44.5 billion, has secured a win at WIPO against a group of respondents operating gambling sites under domain names mimicking its Lancôme brand. The WIPO panel concluded that nine domains incorporating 'Lancome' and betting-related language were registered in bad faith, capitalising on the prestige of L’Oréal’s trademarks. This ruling reinforces L’Oréal’s strategy to protect its vast intellectual property assets, complementing its €1.35 billion R&D spend and ongoing portfolio of over 30 brands, including landmark acquisitions like Aesop and recent beauty tech innovations in AI and AR. Following table shows the disputed domains with their dates of registration.
07/07/2025