WHAT WE MONITOR
SOCIAL MEDIA
Overview
In the world of social media, there are more entities functioning as trademarks than there are officially registered trademarks. This makes it nearly impossible for law firms to monitor these areas, such as social media platforms. We provide an online solution to bridge this gap.
FAQ's
The significance of this service arises from the crucial role social media plays in promoting your brand online. Almost every brand has a presence on social networks, which naturally attracts entities that seek to exploit it. It is vital to monitor business accounts with names identical to your brand name. Therefore, this service is essential for all business owners.
This service identifies all business accounts on Facebook, Instagram, and Twitter that contain or have the same name as your brand name.
Absolutely. Even if you are not a brand owner, the reports generated by this service can help you avoid potential issues arising from the impersonation of other brands. We encourage you to try our service by requesting demo access.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Hilfiger Prevails in EU Trade Mark Clash
The EUIPO’s Opposition Division has sided with Tommy Hilfiger, blocking attempt to register the mark TOM.NY UNDERWEAR across the EU. In a ruling delivered on 27 August 2025, the panel found that the contested sign bore too close a resemblance to Hilfiger’s existing 'TOMMY' word mark, particularly for identical goods in Class 25 such as underwear. Assessors noted that the contested brand’s distinguishing elements—such as 'NY', the dot, and the term "underwear" — lacked distinctiveness and did little to dispel the risk of consumer confusion. The Division concluded that English-speaking consumers, at minimum, would likely assume an economic link between the two brands. Following visualisation shows detailed information on the rejected trade mark.
01/09/2025
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Haribo Moves to Quash Indian 'Hari:Bol' Trademark in US
German confectionery heavyweight Haribo has lodged an opposition in the United States against Indian firm Hari Haribol Dairy Products, challenging its mark 'HARI:BOL PURE FOOD FOR THE SOUL', which had been filed across a wide array of dairy, grain and packaged food categories. Haribo contends that the contested brand is close to its own world-famous HARIBO trademark, risking consumer confusion and brand dilution. The strength of the opposition was such that the application was almost immediately placed into cancellation pending status, signalling a decisive early blow for the claimant. Following visualisation shows HARI:BOL PURE FOOD FOR THE SOUL currently in cancellation-pending status, underscoring the precarious standing of the challenged application.
28/08/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
26/08/2025