Brands Monitoring

Here are the most important features of this service

Localised search for competitor brands: Monitoring brands tailored for your location involves conducting searches that are tailored to the local market.

By conducting localized searches, businesses can ensure that they are monitoring their brand effectively in a specific location.

Conducting searches that are tailored to the local market, including similar brand portfolios, is an important aspect of brand monitoring. This involves not only monitoring the use of the company's own brand, but also monitoring the use of similar brand portfolios in the same market.

A brand portfolio refers to a collection of brands that a company owns, which can include sub-brands, product lines, and associated trademarks. Monitoring similar brand portfolios involves conducting searches for any instances of other companies using similar brands or trademarks that could potentially confuse consumers or dilute the company's brand.

For example, if a company sells a line of skincare products under the brand name "Glow", they would need to monitor the use of similar brand names or trademarks in the same market, such as "Glowing Skin", "Glowing Beauty", or "Glow Up". This helps to ensure that consumers are not confused or misled by similar brand names or trademarks.

The last but not least feature of brand monitoring is providing insights, charts, graphs, and maps with visualized results for particular customers. This feature enables businesses to view the results of their brand monitoring efforts in a user-friendly and easily understandable way and enables businesses to quickly and easily identify any patterns or trends in the data.

Jamie Reid's Legacy Lives On in New Brighton Exhibition

Brighton's Enter Gallery is presenting a comprehensive retrospective of Jamie Reid's artistic journey with his Rogue Materials series, which spans his work from 1972 to 2021. The exhibition includes significant pieces such as Sex Pistols flyers, a provocative portrait of Queen Elizabeth II, and Reid's final approved artwork before his death in 2023. Helen Hiett, Head of Buying at Enter Gallery, highlights the importance of these pieces, which challenge contemporary cultural and political norms. Reid's rebellious spirit, rooted in punk ethos, still resonates today through his defiance of authority and blend of activism and art. His legacy extends beyond his famous Sex Pistols work, showing a lifelong commitment to politics, creativity, nature, and spirituality. Curated with the help of John Marchant and The Arcova Trust, the exhibition features Reid's last print, "Anarchy in the UK," embodying the enduring spirit of the punk movement and Reid's artistic legacy. Visualization below shows one of a series of Sex Pistols trademarks registered in the UK and EU.
- 07/05/2024
Uber Faces £250 Million Lawsuit from London Taxi Drivers

Uber faces a £250 million lawsuit brought by traditional London taxi drivers, who claim the company provided misleading information to authorities while seeking permission to operate its app. The lawsuit, organized by RGL Management, involves nearly 11,000 taxi drivers, each potentially eligible for up to £25,000 in compensation. The case focuses on Uber's operations in London between May 2012 and March 2018, with RGL alleging that Uber unlawfully aimed to displace traditional taxi drivers. Uber, however, dismisses the claims as unfounded and maintains that its operations in London are lawful. Chart below shows most well-known mobility services in the United States (2023).
- 03/05/2024
Financial Times Partners with OpenAI for Content Integration

The Financial Times has reached a content licensing agreement with OpenAI, marking another step in its AI journey, one that aligns its operations closely with ChatGPT. This contract allows ChatGPT users to access the FT’s lines, snippets, hyperlinks, and summaries of articles, enabling deeper engagement with trusted news content on specialized topics. Additionally, the arrangement permits the use of The Financial Times’s extensive archive to train AI models. Other major publishers, including Axel Springer, AP, Le Monde, and El País, have established similar partnerships. Beyond mere content sharing, the FT is adopting the technology in-house as well; the publication has subscribed to the ChatGPT Enterprise service, equipping its entire staff with the latest AI tools. This effort is part of the broader FT strategy to embed AI in journalism, highlighted by the creation of a new editorial AI role last February. Chart below shows newspapers with the highest positive public opinion (UK 2023).
- 01/05/2024