News

• Tinder’s Iconic Flame Takes Centre Stage in Brand Overhaul

  
  
  
  Tinder has ignited a new visual identity by retiring its traditional text-based logo in favour of a redesigned flame icon that now carries the full weight of its brand recognition. The updated symbol – a sleeker, rounder form with a pink-to-orange gradient reminiscent of Instagram’s 2016 visual shift – now stands alone as the app’s official logo across platforms, from mobile screens to browser-based Tinder Online. The strategic design pivot signals Tinder's confidence in the standalone power of its emblem, now likened by branding commentators to the ubiquity of Nike’s Swoosh. This rebranding coincides with a wider UI refresh prioritising imagery and user navigation, reflecting a broader tech design trend towards minimalist, but emotionally resonant symbols enhanced with modern gradients. As brands like Uber and WeTransfer similarly pare back their logos, Tinder’s move suggests a quiet shift from flat minimalism to a more expressive, icon-driven brand aesthetic tailored for global recognition. Following visualisation shows former and newer Tinder logo, highlighting the transition from the previous text-based design—where the flame subtly dotted the “i”—to a bold, standalone icon. The new emblem features a rounder silhouette and a gradient fade from pink to orange, reflecting a strategic shift towards minimalist iconography with maximum brand impact.
  
  

  
  

  03/06/2025

• NVIDIA Doubles Down on AI with New UK Trademarks Amid Soaring Global Growth

  
  
  
  NVIDIA Corporation, the powerhouse of accelerated computing and artificial intelligence, has filed a robust portfolio of trademarks in the UK under names such as CUFFT, CUSOLVER, CURAND, and CUDNN, signalling an aggressive expansion of its AI and parallel computing software ecosystem. These filings encompass an extensive array of applications, ranging from libraries for machine learning and deep learning to API interfaces, simulation tools, and data centre software—all offered both as downloadable products and cloud-based services. The move comes as the company continues to dominate the global AI landscape, recording an astonishing $44.06 billion in revenue for Q1, despite taking a $5.5 billion inventory hit following tightened U.S. export controls on AI chip sales to China. Undeterred by geopolitical headwinds, NVIDIA is diversifying its revenue through partnerships in the Middle East and surging demand from Western tech giants, including Microsoft and Meta, who together are expected to spend over $345 billion on AI infrastructure this year. With its new Blackwell chips already fuelling strong growth in gaming and enterprise, and trademark protections laying the groundwork for scalable software offerings, NVIDIA appears to be scripting the next chapter of AI leadership—this time, firmly rooted in intellectual property as well as silicon.
  
  

  
  

  29/05/2025

• LEGO Scores Triple Win in Domain Disputes, Strengthening Global Trademark Defence

  
  
  
  LEGO Holding A/S has prevailed in three separate cases before the WIPO Arbitration and Mediation Center, reclaiming the domain names <legomaclaren.com>, <lego-cat.site>, and <lego-gamebox.com>, all of which had been registered and used in bad faith. The <legomaclaren.com> case revealed unauthorised use of LEGO’s iconic trademark in conjunction with 'maclaren' — a clear allusion to LEGO’s official partnership with McLaren— on a site promoting their collaborative sets. Similarly, <lego-cat.site> was tied to a cryptocurrency-themed project featuring LEGO figures to falsely attract and exploit user attention. Meanwhile, <lego-gamebox.com> presented a gaming platform with no disclosure of any legitimate association, further eroding consumer trust. Across all three disputes, panelist highlighted LEGO’s robust global trademark recognition and underscored the respondents’ intent to profit off its goodwill. In each instance, the panel ordered immediate transfer of the domains to LEGO.
  
  

  
  

  28/05/2025