WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Hilfiger Prevails in EU Trade Mark Clash
The EUIPO’s Opposition Division has sided with Tommy Hilfiger, blocking attempt to register the mark TOM.NY UNDERWEAR across the EU. In a ruling delivered on 27 August 2025, the panel found that the contested sign bore too close a resemblance to Hilfiger’s existing 'TOMMY' word mark, particularly for identical goods in Class 25 such as underwear. Assessors noted that the contested brand’s distinguishing elements—such as 'NY', the dot, and the term "underwear" — lacked distinctiveness and did little to dispel the risk of consumer confusion. The Division concluded that English-speaking consumers, at minimum, would likely assume an economic link between the two brands. Following visualisation shows detailed information on the rejected trade mark.
01/09/2025
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Haribo Moves to Quash Indian 'Hari:Bol' Trademark in US
German confectionery heavyweight Haribo has lodged an opposition in the United States against Indian firm Hari Haribol Dairy Products, challenging its mark 'HARI:BOL PURE FOOD FOR THE SOUL', which had been filed across a wide array of dairy, grain and packaged food categories. Haribo contends that the contested brand is close to its own world-famous HARIBO trademark, risking consumer confusion and brand dilution. The strength of the opposition was such that the application was almost immediately placed into cancellation pending status, signalling a decisive early blow for the claimant. Following visualisation shows HARI:BOL PURE FOOD FOR THE SOUL currently in cancellation-pending status, underscoring the precarious standing of the challenged application.
28/08/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
26/08/2025