WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
10/10/2025
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Tommy Hilfiger Wins WIPO Battle Over Domain Name Imitators
Tommy Hilfiger Licensing LLC, a subsidiary of PVH Corporation, secured a victory at the WIPO Arbitration and Mediation Center after an administrative panel ordered the transfer of nine domain names incorporating the fashion house’s trademark to the company. The domains — which included addresses such as tommyhilfigerpants.com and tommyhilfigerracist.com — had been registered simultaneously in July 2025 by entities using pinyin-style pseudonyms and inactive websites. The panel found that the domains were "confusingly similar" to the TOMMY HILFIGER mark and had been registered in bad faith, pointing to their opportunistic targeting of a globally recognised brand. Respondents failed to mount a defence, further reinforcing the ruling in favour of the complainant. The case underscores PVH Corporation’s ongoing enforcement of its intellectual property portfolio, which includes Calvin Klein and Tommy Hilfiger — brands that, despite pandemic-era setbacks, remain among the most recognisable names in global fashion.
08/10/2025
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Beiersdorf Targets 'NIVEUS' Trademark in US Dispute
Beiersdorf AG, the Hamburg-based powerhouse behind Nivea, has launched a trademark opposition in the United States against Ziffy Smiles’ application for'NIVEUS', a teeth-whitening kit brand it claims too closely mirrors its iconic portfolio, including 'NIVEA' and 'NIVEA MEN SENSITIVE CALM'. The move underscores the company’s fierce defence of a brand that has become a European household staple and one of the world’s most valuable skincare names. Beiersdorf, which reported €9.9 billion in revenue in 2024, derives much of its strength from Europe, where Nivea dominates a cosmetics market in which skincare alone commands roughly 40 per cent of sales. The company, still under the control of the Maxingvest Group, has evolved from Paul Beiersdorf’s 19th-century medical plaster business into a global consumer goods giant, employing over 22,000 people and running not only personal care divisions but also adhesive technologies through its tesa subsidiary. Nivea’s prominence—valued at €6.12 million in 2024 and ranking as Europe’s top health and beauty brand—makes the challenge to “NIVEUS” more than a legal technicality; it is a strategic stand to preserve the integrity of a name that underpins Beiersdorf’s global dominance.
02/10/2025