WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Ferrero Nears $3 Billion Buyout of WK Kellogg in Transatlantic Consumer Brand Shake-up
In a transatlantic manoeuvre that could reshape the breakfast aisle, Italian confectionery titan Ferrero is on the cusp of acquiring cereal giant WK Kellogg for around $3 billion, marking its latest foray into the US market. The deal—expected to close imminently barring any last-minute snags—would unite Ferrero’s chocolate empire, which includes Nutella, Kinder, and Butterfinger, with WK Kellogg’s storied cereal portfolio, spanning Froot Loops, Rice Krispies, and Frosted Flakes. Ferrero, now the world’s third-largest chocolate maker, has been strategically expanding through U.S. acquisitions, including Blue Bunny maker Wells Enterprises and Nestlé’s U.S. chocolate business. Meanwhile, WK Kellogg, spun off from its parent Kellogg Company two years ago, carries a legacy dating back to 1894 but faces headwinds from shifting dietary habits and scrutiny over artificial food dyes. The acquisition signals how legacy food brands are repositioning to navigate evolving consumer preferences and a highly competitive snacking landscape, echoing recent M&A waves from Mars, PepsiCo, and Hershey. Following tag cloud shows list of Ferrero trademarks filed in Italy in 2025.
10/07/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
09/07/2025
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L’Oréal Reclaims Domain Names as Beauty Titan Tightens Grip on Global Branding
L’Oréal, the world’s leading cosmetics powerhouse with a 2023 revenue surpassing $44.5 billion, has secured a win at WIPO against a group of respondents operating gambling sites under domain names mimicking its Lancôme brand. The WIPO panel concluded that nine domains incorporating 'Lancome' and betting-related language were registered in bad faith, capitalising on the prestige of L’Oréal’s trademarks. This ruling reinforces L’Oréal’s strategy to protect its vast intellectual property assets, complementing its €1.35 billion R&D spend and ongoing portfolio of over 30 brands, including landmark acquisitions like Aesop and recent beauty tech innovations in AI and AR. Following table shows the disputed domains with their dates of registration.
07/07/2025